Sponsorship Opportunities

Lake Highlands Athletics delivers one of the largest and most consistent high school audiences in Texas through a year-round, multi-sport marketing platform.

This isn't a donation — it's one of the highest-volume media buys in North Texas.

New for 2026-2027: a single, season-long sponsorship menu. Make your selection once at the start of the year and we'll deliver coordinated visibility across every Wildcat sport — without separate asks from each individual program.

→ Ready to Partner? Submit Your Order Today

Tap any section below to expand.

Annual Sponsor Reach +

100,000+

Average In-Person Impressions

5,000,000+

Average Social Impressions

75-100+

Live Events Per Year

Total Annual Sponsor Reach = 5.1M+ Impressions

A Regional Marketing Platform +

Lake Highlands competes in Texas 6A (the largest UIL classification) within a district that includes several of the largest high schools in Texas — putting your brand in front of the most engaged high school audiences in North Dallas.

District Enrollment Snapshot

Plano East HS — 5,300+ students
Plano West HS — 5,300+ students
Plano Senior HS — 4,400+ students
Coppell HS — 4,300+ students
Lake Highlands HS — 3,000+ students
Richardson HS — 2,750+ students
J.J. Pearce HS — 2,450+ students
Berkner HS — 2,200+ students

Annual Live Event Impressions

9,000-seat stadium for marquee events
1,000 printed All Sports Programs at key events
Rivalry games vs. Pearce, Richardson, Plano & Coppell drive peak crowds

FALL (Football, Volleyball, XC) — 28K–46K
WINTER (Basketball, Wrestling, Swim) — 18K–35K
SPRING (Soccer, Baseball, Track, Tennis, Golf) — 16K–38K
Total In-Person Reach: 60K–120K+

Combined audience: ~30,000 students with reach extending into a broader community of 258K+ residents and 111K+ households within five miles of LHHS — a highly engaged, college-educated population with strong average household income.

Digital & Social Reach +

Social Media

500K+ monthly impressions across Instagram & Facebook
Reaching 30K+ accounts monthly
9,800+ followers across Instagram, Facebook & X
10K+ additional reach via team accounts
85%+ of audience local to DFW

Streaming & On-Demand

Football live stream: 8K–20K impressions
Baseball live stream: 2.5K–7K impressions
On-demand visibility plus alumni and recruit reach
Total digital reach: 10.5K–27K+

Why This Matters for Your Brand +

Brand Benefits

High-frequency impressions to the same audience across multiple events
Year-round visibility across 9-10 months of athletic programming
Multi-market exposure across North Dallas suburban demographics
Association with a high-performing, community-driven brand

What You're Buying

5.1M+ annual impressions (live + digital)
75-100+ live events annually
Year-round, multi-sport exposure across 17 sports
Multi-market reach: Dallas, Richardson, Plano, Coppell
Bonus: playoff & neutral-site audience exposure

Three Ways to Partner +

Choose the partnership that fits your brand goals — bundle, build, or buy a single ad.

Make a Bigger Impact

Tiered Sponsorship Packages

Bundled, multi-channel marketing packages priced below total asset value — featuring a prominent ASP ad plus year-round visibility across stadium banners, gameday flags, digital ads, streaming, and the WCC Golf Tournament.

DIAMOND · 2 available$30,000

PLATINUM · 4 available$20,000

GOLD · 6 available$15,000

SILVER$10,000

Each tier is priced below total asset value, delivering immediate sponsorship leverage. Spots are limited.

→ View Tiered Sponsorship Details (PDF)

Design Your Own

Build Your Own Bundle

Prefer a custom package? Choose any combination of à la carte sponsorships across all 17 Wildcat sports — gameday shirts, premium banners, streaming sponsorships, digital ads, athlete bag sponsorships, team meals, gameday flags, tournament & hole sponsorships, and more.

SPORTS COVERED: Football, Baseball, Softball, Basketball, Volleyball, Soccer, Track, Tennis, Wrestling, Golf, Cross Country, Swim & Dive, plus the Training/Weight Room and the WCC Golf Tournament.

Stand alone or layer onto a tiered partnership for expanded reach.

→ View Build Your Own Menu (PDF)

Most Time-Sensitive

All Sports Program Ad

The ASP is a Wildcat tradition. Printed eight times a year and handed out at our biggest athletic events — football, basketball, wrestling, swimming, soccer, golf, baseball, softball, and track.

Ad sizes start at just $175 with full-page and premium placement options available.

Submission Deadline

Monday, June 22, 2026

→ View ASP Ad Details

Sponsorship Resources +